Claire Banks Appointed Director of Style Matters, Marking a New Era for the British Craftsmanship Interiors Brand

Style Matters embarks on a defining new chapter as Claire Banks takes sole leadership of the family‑run bespoke furniture manufacturers, following more than twenty years of shared vision and collaboration with her father. What began as a joint venture now thrives under Claire’s singular direction- shaped by decades of crafted expertise, elegance, and quietly commanding style in the heart of Knutsford.

A Legacy Evolving Into a New Vision

Claire’s appointment signals both continuity and reinvention. The meticulous attention to quality and detail developed through their joint vision and legacy remains the foundation of Style Matters, while Claire brings a contemporary, design‑led sensibility defined by quiet luxury, elevated client experiences, and a fearless commitment to innovation.

“Taking on the directorship of Style Matters is both a privilege and a natural evolution,” Claire reflects. “Our heritage is the soul of this business- decades of craftsmanship, relationships, and projects that have shaped who we are. My vision is to build on that legacy while pushing boundaries, creating spaces that feel timeless, expressive, and deeply considered.”

A Landmark Year Ahead: 2026 Projects

The year ahead marks a defining moment for Style Matters, with a slate of high‑profile luxury projects that underscore the brand’s elevated vision and expanding national presence. Under Claire’s directorship, the bespoke workshop enters a new era: strengthened creative direction, an ever‑growing portfolio, and a renewed commitment to excellence position Style Matters to shape the next generation of British interior design.

“Style Matters has always stood for quality, integrity, and the art of making,” Claire explains. “As we move into this new era, those values remain at our core. What changes is the scale of our ambition and the depth of our creative expression. This is a moment of evolution- one that honors where we’ve come from and sets the tone for where we’re going.”

Looking ahead, 2026 promises a series of signature projects that reflect Claire’s contemporary approach while respecting the bespoke workshop’s heritage. From bespoke residential interiors to landmark commissions, each endeavor is a testament to the quietly commanding style and thoughtful craftsmanship that have become Style Matters’ hallmark.

Style Matters to Launch Exclusive New Showroom at Battersea Heliport

A major milestone arrives in May 2026, when Style Matters will debut its highly anticipated flagship showroom at Battersea Heliport in partnership with GB Helicopters. Positioned as the most luxury travel spot- being London’s only commercial heliport- the new space will offer an immersive showcase of the brand’s bespoke craftsmanship, contemporary design direction, and elevated client experience. The showroom is crafted to be a destination where visitors can experience the artistry, materials, and innovation that define Style Matters, all set against the energy and exclusivity of the heliport. This bold move amplifies the brand’s national presence and signals a confident step into a new era of ambition, and creative leadership within the British luxury interiors landscape.